What's the problem we are solving?

 

 

 

How good are thongs.  Super convenient.  They are like wearing no shoes at all whilst still protecting your feet the ground.  (More socially acceptable than walking to the shops barefoot too!)  However the traditional thong does have some shortcomings and hasn't really changed in the last 50 years to deal them with.  We've built this company because we wanted to make something better.